Trades we grow · Lawn Care
More lawn care customers who stay all season
Lawn care runs on recurring customers. Get found by homeowners searching for mowing and treatments, and keep your routes full.
What gets in the way
Where lawn care marketing usually falls short.
Gaps in your routes
Spread-out customers mean more drive time and less money per day. Ads aimed at the neighborhoods you already serve tighten your routes up.
The spring rush, then quiet
Everyone searches in March. Get booked early, then fill the slow months with aeration, leaf cleanup and treatments.
Racing to the cheapest quote
Reviews and real video of your crew give people a reason to pick you over the lowest bid.
What you get
The Backyard Playbook, set up for lawn care.
- Google Ads that show up when someone nearby searches "lawn care near me"
- More 5-star reviews, asked for after every job and answered
- Real video of your crew, turned into Facebook and Instagram ads
- Lead follow-up, so no estimate request goes cold
More on how it works:
Questions owners actually ask.
Can you target just the neighborhoods on my routes?
Yes. Google and Meta ads can be aimed at specific zip codes and areas, so you're not paying for clicks from across town.
When should I start advertising?
Before your busy season. Starting in late winter means your ads and reviews are working by the time the spring searches hit.
Ready to grow your lawn care business?
We'll look at your market and your competition at our first meeting.