More calls
Better jobs
Zero bull
Digital marketing run by people in your Backyard.
Booked calls from Google, Facebook, Instagram, and AI search like ChatGPT and Google Gemini, with every lead tracked so you know what each job costs.
You run the business. We run the marketing, and you can hold us to it.
The problem
You've been fed a lot of agency bull.
Here's how it usually goes...
Your "account manager" can't help you with anything.
You ask a question and a robot replies, you're sent to an FAQ page, or you're passed off to a low-level virtual assistant.
The report is 40 pages of AI-generated slop.
Clicks, impressions, "brand lift." Meanwhile the phone sat quiet.
Your "team" doesn't know your local market.
They're three time zones away and have never driven your service area.
You should know exactly who's running your marketing,
And be able to hold them responsible for results.
What you get with us
You get specialists who know what a customer really costs.
A lot of agencies now hand your marketing to AI and hope for the best. With us, you get specialists who know your business and your town. They make every key decision, and answer for the results.
The faceless agency
Sign up online. Good luck.- You never talk to the people doing the work
- Your posts sound like everybody else's
- Your ads use stock video and AI faces
- You're locked in for 12 months and rarely hear back
- Your reports look good but mean nothing
Backyard Digital
True accountability. Real results.- You talk to the people doing the work
- Your ads show your real crew, on the job
- You look the same everywhere folks find you
- You have someone in town to hold accountable
- You know what it cost, what it made, and what's next
How it works
The Backyard Playbook
Our system for turning Google, Meta and AI Word of Mouth into booked jobs.
Analyze
Sit down with us in person or on a call. You'll know what's working, what isn't, and the edge that makes customers pick you.
Game plan
You get a plan built around that edge: the right offer, the right customers, and the right places to reach them.
Implement
Your accounts, campaigns, tracking and follow-up get built, plus video of your crew when your plan includes it.
Launch
Your ads go live only once tracking and follow-up are in place, so every lead gets caught and counted.
Tune up
Your numbers get checked every week. What's not working gets fixed. What's working gets more budget.
Report
You see what it cost, what it made, and what's next. No guessing and no 40-page reports that mean nothing.
Timeline expectations
What you get
Everything you need to get found and get hired. Nothing you don't.
Pick what you need, and get back to running your business. We'll tell you straight if you don't need something.
Google Ads
Get found the moment your neighbors search for what you do, on Google search and Maps. Every call tracked.
Learn more →Meta Ads
Reach homeowners in the areas you actually serve on Facebook and Instagram, with real video of your business and crew.
Learn more →Reputation Management
Make the first thing folks see about you a good one: your Google profile, your reviews and your local search results.
Learn more →AI Word of Mouth
Word of mouth from AI: get recommended when folks ask ChatGPT or Google's AI who to hire.
Learn more →Lead Follow-Up
Every lead gets an instant text back and regular follow-up, so none go cold.
Learn more →Video Production
Get fresh video and photo ads of your crew every quarter, shot in person.
Learn more →Brand Content
Show locals who you really are and why they should pick you, with stories built around your business.
Learn more →Social Media
A clean, active profile with regular posts, so you look your best wherever customers look.
Learn more →Who you'll actually talk to
Meet The Founders
No account-manager roulette. You get the same people who plan it, shoot it, run it, and pick up when you call.
Matthias
Content Strategy, Production, & Your Main Point of ContactMatthias has spent the last 10 years making marketing content for hundreds of brands across the country. He builds a look for your brand that tells your story and speaks to the customers you want. That keeps your brand consistent for years and brings in the right customers.
Chris
Paid Ads Strategy, Management, & Follow-Up SystemsChris plans and runs your Google and Meta ads and keeps a close eye on every dollar you spend. He also builds the follow-up systems that turn new leads into booked jobs, so fewer calls slip through the cracks. You always know what each new customer costs.
Between the two of us
Want to meet first? First coffee is on us. A video call works too.
Explore Your OptionsOur selection process
We're picky on purpose.
We'd rather tell you "no" now than waste your money later. It's better for you and for us.
We are NOT a good fit if
- You need results in 30 daysGood marketing is an investment. It takes time.
- Nobody's ready to call the leads back
- You can't take on more work right now, for any reason
- Your main service area is outside of Greater Chattanooga
We're a good fit if
- Your business is established, not a startup
- You serve customers around Chattanooga and the surrounding area
- Someone answers new leads quickly
- You'll give it at least 4 months to do it right
Pricing
Transparent Pricing
No hiding the number until you're stuck on a sales call.
The Basics
Start with the one that fits your business best: Google or Meta.
- Google: Google Ads, reputation management and AI Word of Mouth
- Meta: Facebook and Instagram ads plus a quarterly shoot with 12 new video ads
- We pick the right one with you at the first meeting
- 4 months: 1 to set up, 3 to run
The Backyard Playbook
Google and Meta working together. Our full system, the way it works best.
- Google Ads and Meta ads, run together
- Reputation management and AI Word of Mouth
- A quarterly shoot: 12 video ads across 4 concepts
- Up to 3 custom offers, scripted with you
- 4 months: 1 to set up, 3 to run
The Money Machine
The Backyard Playbook and custom-built follow-up systems, done for you.
- Everything in The Backyard Playbook
- YouTube ads and a longer video that sells for you
- A landing page built around your offer
- Our full lead follow-up system: instant text-back and regular emails
- 4 months: 1 to set up, 3 to run
Questions owners actually ask.
How much does marketing cost with you?
Plans start at $2,495 a month plus ad spend. That's The Basics, on Google or Meta. Most owners pick The Backyard Playbook, Google and Meta together, from $4,495 a month. The Money Machine, with custom-built follow-up systems, starts at $7,495. Every plan starts with four months: one to set up, three to run. We'll go over your exact numbers at the first meeting. Ad spend goes straight to Google and Meta, never marked up. Most agencies won't say a number until you're stuck on a sales call. We think that's a silly game, so we don't play it. See how pricing works.
Do you use AI?
Yes, behind the scenes, so you get results faster. But a person makes every decision about your money, your videos and your story, and they live and work right here in your area.
Will we actually meet in person?
Yes. Your first meeting is in person, at your shop or over coffee. After that, we sit down face to face once a quarter, with calls and video check-ins in between. Video shoots are always in person.
What's AI Word of Mouth?
It's word of mouth, from AI. More folks now ask ChatGPT, Gemini, or Google's AI who to hire, instead of scrolling a list of links. Those tools pull from your website, your reviews, your Google profile, and what other sites say about you. We clean all of that up so when someone asks, the AI has good, true info about you. You might hear it called AI search optimization, GEO or AEO.
Are you going to make us go viral?
No, and you don't need to. What comes quick goes quick. You get a brand that's true, professional and the same everywhere people look you up. That wins more work than chasing trends ever will.
Where do you work?
We're based in Chattanooga and work with businesses all over the area: Cleveland, Dalton, Ringgold, Fort Oglethorpe, Ooltewah, Signal and Lookout Mountain, Soddy-Daisy, Dayton, and, when it makes sense, Nashville, Knoxville and Atlanta. If we can drive to you for a shoot, we can work with you.
How fast will I see results?
Ads can make the phone ring within days of going live. But the real wins, like knowing which offer works, ranking on Maps, and building a library of high-performing video ads, stack up over three to six months.
Guessing will cost you.
A meeting with us won't.
Book a call or an in-person meeting.